Talking TrustRadius awards with Domo’s VP of customer success

Number of points are as valuable to a enterprise as purchaser testimonials. Immediately after all, if you know what your customers believe about you or your product or service, you can extra very easily go in a direction that fulfills your focus on market’s needs and needs. 
 
Domo has a really fantastic thought as to what its customers feel about its platform thanks—in component, at least—to TrustRadius, an organization that compiles opinions of computer software solutions so that company leaders can make extra knowledgeable technology paying for selections. 
 
But which is not all TrustRadius does. It also doles out evaluations-dependent awards each individual May perhaps. And in 2022, people awards came early and normally for Domo, which won across a few critical types: Organization Intelligence, Embedded Organization Intelligence, and Information Discovery & Visualization. 
 
How did Domo’s vice president of customer achievement, Robert Davy, take the news? I cornered him and located out. 
 
Q: I guess the obvious very first issue is: What’s your original reaction to Domo winning so lots of awards of this nature? 
 
A: Perfectly, it’s a lot more validation of the platform and how our buyers are partaking with it. The awards are dependent on feed-back from customers and the price that they’re deriving from utilizing our platform, whether it be for business intelligence or interacting with their details.

But probably the biggest issue we do is push insights by earning our customers’ knowledge actionable. To me, which is as opposed to a good deal of other BI applications that I have viewed. With Domo, you are in a position to combine, normalize, and rationalize 1000’s of diverse data sources—and then make intelligence out of that to travel good steps that propel their company conclusions.

Q: Domo has definitely place a great deal of time and vitality and aim into its embedded BI abilities. What does becoming recognized for that say to you?

A: 1 of the significant trends we are seeing from our clients is that they are modifying the way in which they interact with their customers by leveraging Domo’s embedded technology (Domo In all places). It makes it possible for them to choose their purchaser associations to a new level, and it generates a greater degree of urgency and accountability for us to get that appropriate for them. In quite a few circumstances, our clients are developing new chances to have interaction their prospects.

For illustration, one of our big, worldwide gaming companions is using embedded analytics to join and interact with hundreds of partners. This is crucial for a few causes. First, the embedded working experience will allow them to inject their manufacturer into the platform so that it is an extension of their firm. Second, it makes it possible for them to scale to a substantial partner community—and tens of thousands of buyers over and above that. And eventually, they have been able to provide the resolution without having a important total of means, which means a staff of just 3-4 total-timers had been in a position to carry the answer to lifestyle and deal with it likely forward. That is fairly magnificent when you look at the scale at which they operate.

Q: Info discovery and visualization are much more traditional, par-for-the-course techniques that companies leverage information. But successful on that entrance has bought to experience good, as well.

A: What it seriously suggests is our buyers are profitable and getting value from our system. It virtually does not subject where by the knowledge exists, whether or not it is in an online procedure or a info middle on your desktop—or buried in a spot that can make it “dark details.” The actuality that we can convey that facts to daily life and integrate throughout numerous sources so that consumers can interact with it is actually the important.

We have prolonged-term buyer associations, and a great deal of the preliminary deployments take place inside of days or months, not months or yrs. As they see the benefit of the first use case, ideation normally grows with our consulting groups, who are centered on time to price and then expanding the places that Domo can drive benefit for them.

We have a single retail shopper that experienced a collection of checklists for its keep manager to critique and update. The obstacle was they had to go into different methods to discover the answers and effects, then toggle back to the checklist. What is extra, aggregating individuals checklists was time consuming, and then out of date by the time they have been done.

By bringing the details from individuals systems into Domo, they were able to generate a info application that offered fast obtain to their data and in close proximity to actual-time responses to these checklist items. This enabled them to get much more visibility to their effects and realize variance to their KPIs, suitable from their cellular machine.

Now, they can engage instantly with their buyers and workers and travel a different consequence for them. Having far better entry and visibility to their knowledge has definitely impacted the performance of their enterprise in a constructive way. 

Q: When you have discussions with buyers, or you see these varieties of awards arrive Domo’s way, how does that play into how you program, and how you go about environment objectives?

A: We’re constantly attempting to master from and combine feedback. I consider a person of the wonderful items about Domo is that our consumers are so fanatical about the system. So, the awards are validation of the price that they’re obtaining from it. Normally, they would not be distributing nominations and reviews.

For case in point, a person of our customers was just sharing how they are employing Domo Just about everywhere to integrate acquisitions. Think about it: You have two separate businesses that are coming alongside one another and will have to have to integrate programs, info, and folks. Domo Almost everywhere lets them to speed up the time among attaining a new organization and the time to meet their workforce. They deliver the knowledge into the Domo system, blend it, and then really start out to talk with the workforce. The pace and agility organizations are gaining by leveraging our platform is fairly extraordinary.  

Internally, teams throughout the company are all targeted on our consumers and assisting them extract as substantially value as they can from Domo. In terms of aims internally, it is not about winning awards it’s about setting goals and priorities about time to benefit for our shoppers and then assisting them with adoption. We seem at the buyer journey and times of truth that aid optimize value and effects for their organization.

Find out how a lot of of Domo’s more than 2,000 clients are employing the award-winning platform to get forward and stay ahead in their respective fields.