Marketing is Never One Size Fits All

Marketing and advertising is by no means 1 measurement fits all. H2o Excellent businesses have to have to seize the possibility to increase as additional households concentration on top quality drinking water.

Here’s the Story

There is an old story about two footwear salespeople who have been despatched to a tropical island:

Immediately after expending a working day walking all over the island hunting for options, the 1st salesperson emailed the home business: “Sending my samples again ASAP. No a single below wears shoes.”

The next salesperson also spent the working day wanting for clients. Returning to the hotel that night, salesperson variety two also sent an e mail: “Send me additional samples ASAP. No 1 listed here wears shoes!!”

As we transfer into the put up-pandemic planet, the h2o high-quality business is poised to continue expanding.

Moving Forward

Simply because of Covid’s effects on our life – sheltering-in-spot, bodily distancing, minimized vacation, diverse expending priorities and additional – purchaser patterns have changed. Many house owners have created improvements in their properties, which includes bigger high-quality h2o and air products. But other people have not taken the step.

What we uncovered over the previous number of decades is that 24/7 obtain to excellent h2o is a major priority.

Quite a few dealerships are hunting for ways to regulate their organizations to satisfy newly available potential buyers with fantastic new systems.  Besides the tried and genuine, there are new alternatives in guide technology. Glance for upgraded technological know-how, together with uncomplicated-to-generate postcard internet marketing, zoom appointments, new automation engineering, and cell applications.

Option for Progress

The bottom line of this publish is that if your h2o excellent company created it by the challenging instances, it can go as a result of the roof now.  There is so a lot national attention on drinking water quality and the age of institutional h2o techniques. It becomes each individual homeowner’s, each individual parent’s personal responsibility to insure quality drinking water for their family members from a personalized POE or POU point of view.

I am individually hunting ahead to the forthcoming WQA Convention this April. We’ll be in Booth 857. It will be great to see the latest items and services in water remedy

Keep safe and sound and healthy and at the identical time focus on maintaining your business moving forward in a favourable route. Immediately after all, as the second footwear salesperson uncovered at the commencing of this put up, if the shoe fits, don it.

 

Reprinted from H2o High-quality Merchandise Magazine, Facts Dale’s Advertising and marketing Column – March 15, 2022