April 24, 2024


Marsh Gas

How to follow Trustpilot and simplify your HR processes to drive success globally


Here’s the scene: in just 14 yrs, you’ve turn out to be an internationally recognised model. You work in 10 places throughout 8 nations around the world, and you’ve a lot more than doubled your headcount in the earlier six yrs alone.

You’ve developed exponentially, but you’re nonetheless taking care of your persons on programs you introduced on when the enterprise was a lot scaled-down and you are urgently in have to have of an upgrade.

You need HR know-how that can function seamlessly across several territories and currencies.

Tech that is adaptable sufficient to be configured any way you like, allowing you and your staff to deal with anything in-residence as you head towards an even better time period of expansion.

This is precisely the problem that confronted Trustpilot.

As Amalie Lange, Head of Folks Functions and Systems at Trustpilot, points out: “With progress and expansion, we needed to scale up our HR and Folks technique.

“We essential a area not only to retail outlet all of our developing details, but also to automate and streamline our processes globally.”

In this write-up, we talk about the challenges that Trustpilot experienced with its HR procedures, how technologies proved to be a fruitful option, and what your enterprise can do to observe go well with.

Here’s what we address:

What is Trustpilot and what was its problem?

Launched in Denmark in 2007 by present CEO Peter Holten Mühlmann, Trustpilot grew at lightning-quickly velocity to come to be 1 of the greatest evaluate web sites on the world-wide-web.

By 2013, it experienced places of work in New York and London. And by 2014, close to 325 employees labored for the business.

In excess of the training course of the decade, Trustpilot captivated hundreds of thousands of pounds in funding from a broad selection of buyers, and won beneficial contracts with the likes of Facebook and Google.

By 2021, it was getting in surplus of 1 million assessments per month and a decision was manufactured to float on the London Inventory Trade.

As of these days, the business has extra than 700 customers of staff, representing a lot more than 40 nationalities.

As a increasing world wide business, having said that, Trustpilot necessary to operate both globally and regionally from 1 solitary secure program of record.

It experienced to be price tag helpful, intuitive, versatile and capable to function seamlessly across various offices all over the planet.

It also required to combine its preceding HR records, such as headcount, worker time, reporting, onboarding and offboarding – all of which had been dealt with manually in the previous.

Amalie says: “It took six hrs a thirty day period to manually create experiences for the company’s vice presidents.”

The function of technology

Enter cloud HR.

A single global cloud HR and Folks technique enabled Trustpilot to seamlessly align its HR processes into a single simple-to-use platform aligned globally and regionally

It employed automated workflows to free up their HR team’s time and interactive configurable self-provider dashboards to let for superior reporting and small business selection-producing.

This gave Trustpilot complete visibility in excess of its world wide workforce across all marketplaces.

It allowed the enterprise to make HR procedures consistent globally, with reporting more rapidly and easier than at any time just before.

Amalie suggests: “Our studies are immediately generated and delivered every single month, saving pretty much just one working day a thirty day period on reporting by itself.”

A single of the important gains of a centralised process is that it allowed Trustpilot to develop a one, steady onboarding programme with world wide get to.

Formerly, onboarding had relied on the HR and Men and women staff sending tailor made e-mail to just about every new joiner, that means the regular time to onboard a new joiner was all-around 90 minutes.

Now, with a selection of those processes automatic, it requires just 30 minutes.

With 170 persons becoming a member of Trustpilot in the 1st 4 months of 2021, that is a whole of 10,000 hrs saved.

In the previous, new joiners experienced distinct experiences dependent on which workplace they joined. Some have been presented firm items, when for many others welcome e-mail did not usually get there on time.

Now every new joiner will get sent via automatic workflows:

  • A welcome email – often on time
  • A welcome movie
  • A company handbook
  • Starter FAQs
  • HR policies
  • A personalised onboarding program.

This means employees globally get a constant onboarding knowledge, no make any difference wherever they are based – and it’s all delivered mechanically.

On day a single, the process quickly reminds the manager to appoint a buddy, and flags IT to supply the new starter with the required gear, assisting to produce the similar superior standard of onboarding each individual time.

What’s additional, every single piece of conversation a new joiner receives can be personalised, to insert to the knowledge.

This is specifically vital to firms that are regularly growing into new regions, like Trustpilot.

Hi there automatic HR

It is not just onboarding that’s been sped up and simplified globally, owing to the automation capabilities of a cloud HR process.

Trustpilot has streamlined other HR procedures far too, with details immediately obvious to assist decision-generating, which includes probation periods, function anniversaries, and shell out – from salaries and on-target earnings, to commissions and bonuses.

Customisation has also enabled Trustpilot to give its workers a personalised practical experience, personalized to their requires.

“One of the most impressive things,” claims Amalie, “is the ability to customise it and add workflows dependent on the small business need to have and region.”

And Trustpilot has started off to use its method to acquire and analyse information.

For occasion, the firm is currently exploring how its employees would like to return to the business, with the platform allowing for for productive knowledge-collecting by means of surveys with customised fields and formulation.

In the meantime, automation has streamlined procedures, Amalie explains: “[It] enables us to customise so significantly in conditions of the workflows and processes we can automate. And that can make our life so considerably much easier.”

A single cloud HR process: Enabling intercontinental development

Trustpilot is hurtling into the up coming phase of its world-wide enlargement – and no one particular is enjoying the gains more than the HR and Men and women group.

Amalie states: “Now we have the complete career architecture library in Sage Folks, we can use as an interior benchmark across all our global workplaces.

“That would have never been possible with no Sage Folks.”

Spending much less time on admin has enabled Trustpilot’s HR and People today group to aim on more strategic initiatives.

From streamlining processes to giving much better staff encounters, they now play a very important position in Trustpilot’s world-wide growth.

As Amalie puts it: “We spend additional time on worthwhile insights now and target more on strategic workforce planning – issues that include value to the business.

“[Having the right cloud HR system] has aided our organisation mature as we mature, and we are not done but. We know that with the multi-features and the limitless customisation of the program, we can adapt, extend and test new issues.”

How to permit your expansion ambitions with HR tech

Are you looking to increase your organization globally, just like Trustpilot?

It is critical to select a really extensible, adaptable and configurable HR and Men and women procedure that can expand and scale with you.

When we have included really a couple of of these already, here’s 5 areas to consider when it comes to picking out an HR and Persons program to guidance international progress:

  1. Adaptability: Appear for a technique that’s very adaptable so you can take care of numerous languages, and seamlessly adapt to local variations on policy and compliance, for instance.
  2. Automation: Select program that can automate procedures throughout destinations, so the business can scale speedily and effortlessly, enabling your HR crew to focus on far more strategic duties.
  3. 1 solitary supply of fact: Deal with local compliance with automated plan updates from one particular central system.
  4. Extensive reporting: Harness the energy of your men and women facts to make swift, informed and actionable conclusions, at a neighborhood and world-wide level.
  5. Digital worker ordeals: Decide on a program that can make reliable earth-course employee encounters, no matter the place workers are primarily based, with a electronic working experience that drives productivity and retention.

If you can bring on board an HR and Persons process that covers these 5 places, you’ll have established your HR workforce and organisation up effectively to realize worldwide accomplishment.

Get a self-guided interactive tour of Sage Folks to see how it can travel global growth currently, or browse Trustpilot’s comprehensive achievement story to study far more.


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