Twitter testing Notes, a long-form content feature

When this will come to be obtainable to all Twitter buyers? It is unclear. Twitter mentioned: “We’re enthusiastic for the second when everybody can use Notes, but for now, our focus is on making it proper. A massive part of that is partaking with writers and constructing group.”

For now, Twitter plans to take a look at it in excess of the future two months with a compact team of writers from Canada, Ghana, the Uk and the U.S.

Why we treatment. This could be the solution to these lengthy Twitter threads, launched in 2017. While individuals numbered threads experienced the skill to make extra engagement (e.g., reactions, replies), they have been also extremely really hard to stick to – specifically spin-off discussions.

What it seems like. In Twitter Notes, it looks like you will be ready to insert:

• Formatting: Daring, italic and strikethrough text insert purchased/unordered lists include hyperlinks.
• Media: You can incorporate a single GIF, a single video, or up to four pictures.
• Tweets: You can both embed tweets by pasting URLs or from bookmarked tweets.

Notes also has a “Focus mode,” that can make the write-up composer full-monitor.

You can see some screenshots shared in a thread by @wongmjane.

The ongoing homogenization of social media platforms. Just about every system proper now is hoping to copy well-liked characteristics from other platforms (particularly TikTok) in an work to continue to be appropriate. Twitter is no exception.

But this new-to-Twitter characteristic – if it gets to be greatly adopted – would fundamentally put an conclude to what originally made Twitter distinctive: its reliance on brevity.

Elon Musk approves. Earlier this yr, in reaction to a long (and exciting) thread by previous Reddit CEO Yishan Wong about Musk’s bid to buy Twitter, Musk pointed out that extensive-form tweets had been very long overdue on Twitter.

My most speedy takeaway from this novella of a thread is that Twitter is *way* overdue for extensive type tweets!

— Elon Musk (@elonmusk) April 15, 2022

Formerly recognised as Twitter Content. This characteristic was to start with noticed in February. 

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Danny Goodwin is Managing Editor of Look for Engine Land & SMX. In addition to creating everyday about Seo, PPC, and additional for Look for Engine Land, Goodwin also manages Search Motor Land’s roster of topic-make any difference specialists. He also helps program our convention sequence, SMX – Research Promoting Expo.&#13
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