Top UK Retailer River Island Selects Cloudinary to Enrich its Online Shopping Experience
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SANTA CLARA, Calif. & LONDON, June 20, 2022–(Business WIRE)–Cloudinary, the media practical experience cloud enterprise that powers quite a few of the world’s best manufacturers, right now announced that leading Uk retailer, River Island, has picked out its remedies to potential-proof its digital media tech stack, enhance the person expertise, and shorten time-to-market. River Island joins hundreds of world clothing and fashion retail brands utilizing Cloudinary’s Media Experience Cloud solutions to boost buyer practical experience and engagement including Babolat, Bombas, Crocs, Dune London, Everlane, Guess, Jimmy Choo, Levi’s, Neiman Marcus, and Stylight. Both organizations will be collaborating in the MACH Alliance’s MACH One particular meeting subsequent 7 days in London, June 28-29.
With much more than 60 years of vogue retail management, River Island is one particular of the UK’s finest-regarded and beloved High Avenue brand names. As resilient as it is well known, the retailer’s 2021 profits stood out for getting rebounded strongly to pre-disaster ranges. Important to its results was the powerful electronic performance of its award-winning online shop, which nowadays accounts for 50 percent of in general profits. A critical element in offering the very best probable on the internet purchaser encounter is having new merchandise to current market more quickly. River Island will use Cloudinary to support this by automating new media asset publishing throughout its several on the web channels.
River Island will substitute Adobe Scene7 with Cloudinary’s Media Expertise Cloud platform and its Digital Asset Management (DAM) option. The enterprise expects Cloudinary’s automation to substantially cut down the quantity of manual perform wanted to collaboratively handle media property, which includes browsing and sharing content. River Island also valued Cloudinary’s sophisticated capabilities, like the capacity to enrich media assets with metadata and assessment and its AI-primarily based articles-aware detection product for vogue. The latter is an insert-on that takes advantage of highly-experienced AI products to quickly detect attributes of clothes in an image, such as aspects these types of as the material it’s created of, sort of fastenings employed, and the presence of pockets.
“At River Island, the foreseeable future of our model is what excites us most and we intention to consider our well-liked electronic practical experience from strength-to-power,” commented David Edwards, Head of Architecture at River Island. “Cloudinary’s microservices-based, API-very first and headless architecture is a great healthy for us as it integrates nicely with our existing CMS and instruments like Adobe Creative Cloud. We’re really psyched to apply Cloudinary’s highly developed, AI-pushed capabilities, which will speed up our ability to convey new items on the net and elevate the buyer encounter.”
“Nowadays the on the internet browsing knowledge has to be engaging and as visually realistic and thorough as possible,” explained Saranya Babu, CMO at Cloudinary. “Profitable brand names like River Island are eager to utilize the newest systems and foreseeable future-evidence their digital media tech stacks to provide the varieties of experiences their shoppers have arrive to anticipate. We are delighted to welcome this well known British isles retailer into the Cloudinary community and seem ahead to supporting their organization requires by this subsequent section of their progress.”
For far more facts about Cloudinary’s Media Working experience Cloud methods which includes its DAM check out https://cloudinary.com/products and solutions/media_expertise_cloud.
About River Island
With more than 300 outlets in the British isles and over and above, as well as an award-profitable on line retail store, River Island isn’t just an icon of the British superior street, but a trend favorite throughout the globe as well. We’re proud of everything we have realized so much. But it’s the future of our manufacturer that excites us most. Our ambition is to develop into a major multimarket, multichannel trend model for the mid-priced current market. Deliver your expertise to River Island, and assistance us get there that tiny bit more quickly.
About Cloudinary
Cloudinary’s mission is to empower firms to supply visible experiences that inspire and link by unleashing the whole probable of their media. With 60 billion property below management and approximately 10,000 consumers throughout the world, Cloudinary is the sector normal for builders, creators and marketers on the lookout to manage, change, and supply images and movies online. As a end result, leading brand names like Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Minted, Peloton and Petco are observing substantial business price in making use of Cloudinary, like more rapidly time to marketplace, greater consumer pleasure and greater engagement and conversions. For far more facts, visit www.cloudinary.com.
Watch resource variation on businesswire.com: https://www.businesswire.com/information/house/20220620005193/en/
Contacts
Juli Greenwood
Sr. Director, World Communications
Cloudinary
[email protected]
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