May 23, 2024


Marsh Gas

How to Use Custom Stickers to Grow Your Business 

As a business owner, you know that marketing is key to your success. And what better way to market your business than by using custom stickers?

Custom stickers are a great way to promote your brand and what you offer while providing your customers with some free advertising for you!

In this blog post, we will cover three ways how custom stickers can be used to grow your business and why vinyl sticker printing is the way to go.

1. Stick them on your products to show off your brand

It might seem obvious, but it is one of the best ways to show off your branding: stick custom stickers on your products. This allows you to create an amazing, unique and professional look for your packaging without spending tons of money.

There are many sticker materials you can choose to accurately represent the values and beliefs of your brand. If you are offering premium or luxurious products, invest in some silver or gold labels to communicate that!

Using custom stickers this way also helps consumers to identify your products more easily, or can even get them intrigued if they are not familiar with your business yet. With a good sticker, consumers will be reminded of your brand every time they see it.

2. Give them away as freebies at trade shows and other events

Do not be stingy with your stickers. Instead, give them away for free every chance you get. This can be at industry events, trade shows, in front of your shop, or you can simply include them with every order.

Not only is this a great way to get your brand in front of potential customers, but it is a very powerful way to promote your brand. Why? Because free stickers are seen as gifts. When we receive a gift, we feel “indebted” and want to return the favour.

This can be anything from a positive review to a purchase or a recommendation. If you love this idea, print your logo on some custom die cut stickers and start handing them out!

3. Use them in advertising campaigns

Custom stickers can also be used in advertising campaigns. You can use them for direct mail campaigns or stick them to high-traffic areas and billboards. But you do not have to stop there.

Stickers are the perfect way to create a multichannel marketing campaign. Print a QR code on your stickers that will take consumers to your website, product or offer page. This will not only increase your website traffic, but allow you to gauge how many visitors were drawn in by your stickers.

Get the most out of the idea by printing this on eye-catching holographic stickers that catch the attention of people passing by and get them interested in what you have to offer.

Custom stickers are a great way to promote your brand and grow your business. So what are you waiting for? Get started today and let us know your ideas in the comment section below.