Drinking Water Week – a marketing opportunity

Water Quality Sellers have to have to align them selves with the nationwide Ingesting H2o Week. It is a tremendous advertising opportunity for water dealerships – specifically this yr.

This year’s concept, “There When You Will need It,” highlights the function h2o pros do all around-the-clock to make sure superior-excellent ingesting h2o is generally obtainable at your tap, suitable when you want it.

Countrywide Ingesting Drinking water Week is a excellent example of how a Drinking water Excellent Vendor can use the news to emphasize what they do. This is an prospect to construct brand name awareness and turn into “bigger than themselves” by determining with a countrywide initiative.

This is not just a great social media option. Relatively this turns into a dealership’s great time to launch a new marketing and advertising marketing campaign.  This is the sort of campaign aligns the performance & benefit of a new productive Drinking water Technique with the necessary purpose ingesting drinking water plays in our each day lives.

This year, Ingesting Drinking water 7 days is Might 1 – May perhaps 7, 2022. 

Celebration Ideas

Celebrating Ingesting Water Week is an easy way to teach the general public, connect with the neighborhood, and promote personnel morale. Too generally, h2o utilities receive publicity only when some thing bad happens. You know what I signify. We hear about water major breaks in the center of rush hour or an raise in charges, all over again. Consuming H2o Week celebrations give you an chance for some positive conversation.

Consuming H2o Week is also a great time to teach children about their water source in an environment of enjoyable. Potentially you can husband or wife with your nearby university. Just after all, households with children are the #1 consumers of drinking water filtration!

AWWA has compiled a toolkit for organizations to use. This will let you to get to out to your employees, your shoppers, and your group.

Celebrate Your Personnel

Drinking Water Week is a opportunity to aid you remind your personnel about the value of what they do. Earlier mentioned all, they supply clean, risk-free drinking drinking water for the public every single day. Let us rejoice them!!

What else can you do to raise consciousness of both equally DWW and your Dealership?

General public Interaction

Regardless of whether you send out push releases, consider out ads in your neighborhood newspaper, or use any of the other suggestions supplied, communicating the general public for the duration of consuming h2o 7 days is integral to any productive celebration.

• Promote in your area newspaper.
• Mail Invoice Stuffers.
• Perform with your local librarian to set up a Library Show.
• Use Shopping mall Kiosks to access a wide viewers.
• Coordinate distribution of AWWA Information Releases.
• Publicize the release of your Purchaser Self-confidence Report.
• Send out community provider bulletins to your regional radio or tv stations.

Neighborhood Activities

It is essential for you to be a portion of your nearby community. Community events are fun and festive strategies to make guaranteed that your consumers know about their drinking drinking water – wherever it arrives from, how they get it, and what they can do to support make certain their consuming drinking water high-quality.

• Invite your local community to an Open up Property
• Inaugurate an Undertake-a-Hydrant Method
• Plant a Tree
• Plant Excursions
• Maintain a Landmark Perseverance/Anniversary Celebration
• Bury a Time Capsule
• Lover with your community botanic gardens or other groups
• System a community thoroughly clean-up

Youth Focus

• Aspect a children’s Coloring Contest or Essay Contest
• Maintain a Poster Contest
• A excellent local community outreach process: Faculty Presentations

Inside Communications and Situations

• Keep your Yearly Employee Picnic for the duration of Drinking Drinking water 7 days
• Produce a utility Newsletter Characteristic on Ingesting H2o Week

For a lot more than 40 years the American Drinking water Operates Affiliation and its members have celebrated Consuming H2o Week. This is a exceptional possibility for the two water gurus and the communities they serve. It is a good time to be part of jointly in recognizing the critical role water performs in our daily life.

For much more details about Drinking H2o 7 days, go to the American Drinking water Functions Affiliation web-site. Click on on https://www.awwa.org/Situations-Schooling/Consuming-Water-Week.