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Ben & Jerry’s CEO Avi Zinger announced that he has attained a settlement with Unilever that will empower the ice cream manufacturer’s ongoing routines in Israel, together with in Judea and Samaria. Unilever explained that it had bought its enterprise interests in Israel to Zinger, the proprietor of American Good quality Goods (AQP), the current Israel-based mostly licensee.

In its assertion Unilever additional, “The new arrangement suggests Ben & Jerry’s will be bought below its Hebrew and Arabic names all through Israel and the West Lender, beneath the whole possession of its present-day licensee.”

The arrangement will deliver to an conclude a controversy that erupted in July 2021, when Unilever declared that it was halting revenue of Ben & Jerry’s ice product in Judea and Samaria. At the time Unilever explained, “We believe that that the sale of our ice product in the occupied Palestinian territories is not reliable with our values.” Ben & Jerry’s extra that it would not renew its distribution agreement for the space but that the ice cream could continue on staying distributed within just Israel’s pre-1967 borders underneath a unique settlement.

Unilever faced harsh criticism more than the issue at the community stage and came less than lawful assault in the US. Israel campaigned in the US against Unilever’s conclusion in coordination with condition governors that had legislated versus BDS pursuits.

The new agreement stresses that Zinger will be permitted to manufacture and market Ben & Jerry’s ice product with no time limits, no limits and no discrimination in the course of Israel, Judea and Samaria. The settlement assures the continued functions of Ben & Jerry’s manufacturing facility in Beer Tuvia, and the positions of hundreds of workforce there as very well as the livelihoods of countless numbers of Israelis and Palestinians accountable for distributing and servicing the merchandise.

Zinger claimed, “I am incredibly joyful that right after extended months of campaigning we have succeeded in ensuring the continued production and gross sales of the Ben & Jerry’s ice cream that is cherished by all our customers, without the need of any discrimination, all through Israel, Judea and Samaria. I thank Unilever for its readiness to get to a resolution and its resolute stand against the BDS movement. This was a protracted and challenging wrestle crossing borders and inhabitants teams. This was a significant victory above BDS for us and for everyone who believes in cooperation and coexistence, and a stinging defeat for those who espouse discrimination and boycotts.”

Minister of International Affairs Yair Lapid tweeted, “Antisemitism will not defeat us, even in ice cream. We will struggle against de-legitimization and the BDS motion on each entrance.”




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Gush Etzion Regional Council head Shlomo Ne’eman mentioned, “The purpose that Unilever has retracted its scandalous final decision to boycott the citizens of Judea and Samaria and not market Ben & Jerry’s ice product in these locations is not mainly because it understands the immorality of this action but simply because behind the settlers of Judea and Samaria there are quite a few supporters who say no to a boycott.”

Unilever stated it had, “Applied the possibility of the earlier calendar year to listen to perspectives on this elaborate and sensitive matter and thinks this is the finest end result for Ben & Jerry’s in Israel. The assessment incorporated intensive session about various months, which include with the Israeli authorities. “Unilever rejects entirely and repudiates unequivocally any type of discrimination or intolerance. Antisemitism has no spot in any culture. We have never ever expressed any guidance for the Boycott Divestment Sanctions (BDS) movement and have no intention of changing that place.

Unilever concluded, “Unilever is extremely very pleased of our company in Israel which supplies every day household items to individuals throughout the country. Now, Unilever Israel employs about 2,000 men and women of numerous backgrounds, has 4 community producing plants, and works with a network of around 2,000 community suppliers and service providers – encouraging to guidance the livelihoods of tens of thousands of Israelis throughout its value chain.”

Published by Globes, Israel small business news – en.globes.co.il – on June 30, 2022.

© Copyright of Globes Publisher Itonut (1983) Ltd., 2022.


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