32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards

Yesterday — #MartechDay, yay! — we introduced the worldwide 2022 advertising and marketing technologies landscape, following having a 12 months off in 2021. It grew a impressive 24% to 9,932 alternatives. To make it readable, we essentially created it fully interactive at martechmap.com, in which you can lookup, filter, zoom, and extra. It is quite wild.

But despite its intellect-boggling scale, the martech landscape has often been a sidebar to the true tale of how technology is transforming promoting. The really great stuff for me is how entrepreneurs leverage these resources with tactic, talent, and creativeness to accomplish remarkable results for their firms and their customers.

This is why The Stackies: Internet marketing Tech Stack Awards are my favourite neighborhood occasion in the martech industry. Each and every yr, marketers enter by sharing a solitary slide that illustrates their martech stack. They typically shout-out to the particular goods they use. But the finest kinds specific how they feel about their stack conceptually. How does it in good shape into their organizational running method? How does it assist their customer journey?

Collectively, they give us some insight into how martech is staying applied.

And, due to the fact it is also a enjoyable awards system, numerous design and style their stack slides with a small added pizzazz. Not essentially applicable to the stack’s mission, but entertaining to check out.

This calendar year, 32 corporations sent in stack illustrations. You can see all of them in the cost-free State of Martech 2022 report we released yesterday — The Stackies start off on site 31. (And if you want to perspective the kinds from former many years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)

As is our custom, we donate $100 for every capable entry to a non-financial gain. In the earlier, we have donated to organizations that market diversity and inclusion in martech. This year, presented the terrible condition in Ukraine, we’re donating the $3,200 to the Intercontinental Rescue Committee.

Each and every yr, we also find five “winners” for the awards. I put winners in offers simply because, whilst the types we decide on are wonderful illustrations of martech stacks that have introduced a thing specifically practical or artistic to their visualization, all people who contributes to The Stackies is a winner in my eyes. The martech group as a total wins from this wonderful corpus of authentic-entire world stack examples.

4 Winning Stacks from 2021, Up-to-date for 2022

My gratitude is especially enormous for firms who enter The Stackies multiple decades in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.

Four of the 5 winners from very last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered again this yr with up to date slides, and wow, they are significantly wonderful. They fully qualify as successful entries once again.

Nonetheless, we desired to distribute the really like a little bit to contributors who didn’t just acquire previous year. So though we did not opt for them as winners for 2022, they seriously are worthy of to be regarded as “standing winners” from previous yr.

Right here they are:

Itaú, Juniper Networks, Philips, and SAS — thank you so significantly for continuing to contribute to The Stackies! This kind of a excellent way to support the broader martech neighborhood.

5 Martech Stacks from New Winners in 2022

Even now, selecting five winners amongst all the remaining excellent entries was rough. These are the types we selected, but I strongly inspire you to obtain the finish set in the Point out of Martech 2022 report and select out your favorites. Share them on social media and give a shout-out to those people companies to permit them know you recognize their contributions.

Our five picks, in alphabetical order:

Once again, a large, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There ended up so lots of superb entries from the AMA, Annum, Cvent, Electronic Reach, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and more. Check them all out.