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Internet marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing and advertising Podcast, I’m performing a solo demonstrate the place I’m covering a subject that is pretty superior on a good deal of organization owners’ minds and that is the concept of recruitment and retention of your internal clients — your employees.
Vital Takeaway:
Recruitment and retention are large topics in the minds of business proprietors right now. And I think these troubles can be solved with a marketing and advertising resolution. How people today pick out to turn into shoppers has improved, and we want to be contemplating about attaining staff and buyers in a much distinct way than the funnel method. In this episode, I chat about how we want to start off rethinking the worker recruitment journey and the techniques to just take to build the great recruitment strategy.
Matters I focus on:
- [0:53] Why recruitment and retention is a large subject matter on the minds of business enterprise house owners today
- [1:29] Why I assume it can be solved with a marketing solution
- [2:01] We just released a exceptional, new marketing and advertising assessment
- [2:54] Growth comes from currently being significant in the life of your shoppers and your employees all through difficult moments
- [3:49] Why we need to be thinking about getting employees and clients in a much different way than the vending machine or the funnel tactic
- [6:38] 3 measures for developing the fantastic recruitment approach
- [8:00] The four concerns to question your worker
- [11:52] Contemplating about recruitment as an close to stop customer journey
- [12:09] How people today decide on to develop into buyers and staff has improved
- [12:36] Considering about the advertising hourglass as we use it to the employee journey
- [13:48] Branding your firm as a excellent put to do the job is a killer internet marketing concept
- [16:01] Keeping your workforce is a far far better way to develop, not just your team, but your firm
- [17:11] People today really don’t alter jobs they improved the bosses
Means I described:
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This episode of the Duct Tape Marketing Podcast is introduced to you by the HubSpot Podcast Network.
HubSpot Podcast Network is the audio location for enterprise experts who seek the most effective training and inspiration on how to increase a company.
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